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MyMusic is an online mockumentary and sitcom. The series was created by the Fine Brothers^[1][2] and was funded by YouTube's $100 million dollar original channel initiative.^[3] The show was uploaded onto the YouTube channel MyMusicShow. The main sitcom series was released every Sunday, with the shows the company creates being released throughout the week including interviews with new music artists, weekly entertainment news, and an interactive question and answer series featuring the staff members. In an interview with New Media Rockstars, Benny Fine stated that MyMusic "was developed first as a television property" and then adapted for the internet.^[4] Sometime afterward, YouTube invested money to help the brothers create a premium channel, with which the brothers decided to create MyMusic.^[4]

The series was released both as a shorter form web series, as well as a TV-length sitcom. Every five or six episodes of the web version were combined into the TV-length version, featuring extra scenes and dialogue.

In 2013, MyMusic was nominated for 9 Streamy Awards, the most of any show that year.^[5]

On May 14, 2013, the second season of the main MyMusic series was announced.^[6]

Plot [edit]

MyMusic was the primary series of the MyMusicShow YouTube channel.^[7][8] It documented the antics of MyMusic, a transmedia production company where, rather than referring to each other by name, the staff go by the varying music genres with which they associate. CEO and founder Indie heads the team, which consists of people following extremely different (and frequently conflicting) tastes and attitudes. The company claims to have been given the YouTube original channel, and has a documentary crew filming them day to day.

Characters [edit]

Main Characters [edit]

From left to right: Scene, Indie, and Hip Hop at VidCon 2012

• Indie (played by Adam Busch), a modern-day hipster and the CEO of MyMusic. According to a quote on the old MyMusic webpage, his real name is Jeb Indie.^[9]
• Idol (played by Grace Helbig), a social media addict and the Social Media Guru of MyMusic. She is a big fan of anything mainstream and follows any popular trend. According to the newspaper article glimpsed briefly in the first episode, her real name is Jamie Woods.^[10]
• Metal (played by Jarrett Sleeper), a metalhead and the Head of Production at MyMusic. He is the father of Rayna and the husband of Tina. When faced with incompetence, he dreams of taking over MyMusic, and renaming it Metal Town. According to his Yelp account and an episode of MyMusic Presents, Metal's full name is Emmet Allan Klaga.^[11]
• Techno (played by Tania Gunadi), a raver who is part of MyMusic's Talent Booking team. She is the only staff member who can understand Dubstep, and she acts as his translator.
• Dubstep (played by Chris Clowers), a raver who can only communicate through "wubbing" and other various noises. Although he can understand everyone else, Techno is the only staff member who can interpret what he is saying. He is part of MyMusic's Talent Booking team.
• Hip Hop (played by Mychal Thompson), The Head of Marketing of MyMusic who, despite his gangster facade, is a nerd who enjoys Japanese culture and role-playing games. According to his Tumblr, his name is Curtis Armstrong. It is revealed that he was once a cello teacher for ROTFL:BRBTTYL:) member Lunch, played by Athena Stamakinley.
• Scene (played by Lainey Lipson), a happy-go-lucky scene girl and an intern at MyMusic who has an unrequited obsession with Indie. She has a LinkedIn account that reveals her name to be Norma Haish.^[12]
• Intern 2 (played by Jack Douglass), a generic, bland intern at MyMusic who is commonly abused and berated by the other employees. Based on his Spotify playlists on Facebook, his real name is Melvin Munson. He develops a close friendship with Hip Hop after saving Hip Hop's reputation and is the unwilling target of affection from both Idol and Rayna. He has a deep love for flowcharts. Though it is mainly said by Indie, almost every main character has said, "Shut up Intern 2!" whether the situation was appropriate or not. ^[13]

Recurring Characters [edit]

• Rayna (played by Lia Marie Johnson): Metal's daughter. Much to her father's chagrin, Rayna's interests include pop music and gossip.
• Bigfoot (played by Jonathan Green): A silent, mythical beast who lives in the MyMusic office.
• Scarfman: an inanimate humanoid figure made out of Indie's scarves.
• ROTFL:BRBTTYL:) (group played by Jimmy Wong, Athena Stamakinley and others) A music group recruited by Techno and Dubstep. The MyMusic team produced their music video, The Jolt.
• Tina (played by Lisa Schwartz), Metal's wife and the mother of Rayna. She is a devoted wife, mother and housewife and ex-metalhead.
• Rat Protector (played by Rafi Fine), a man who lives in the basement of the MyMusic office in order to keep the building's rat infestation under control.
• Satan (played by Toby Turner).
• Shaman (played by Akima Castaneda).
• The Guess Guy (played by Mike Mitchell), a man who refuses to divulge information, instead repeatedly telling people to guess it instead.
• Loco Uno (played by Vanessa Lengies), Indie's ex-girlfriend. While she initially comes off as a sweet, caring hipster, it is merely a facade for her cruel, manipulative nature. In THE END?!, she was revealed by Scene to try to ruin the company by orders of Chris Daughtry (who is mocked during the series every time) and was turned into a giant rat by Indie.

Notable Guest Characters & Cameos [edit]

• Gorgol (played by Felicia Day), a Norwegian cousin of Indie who makes black metal.
• Rebecca Black (played by herself)
• Mr. Indie (played by Matt Walsh), Indie's father
• Chip the Delivery Guy (played by Shane Dawson), a delivery guy who briefly dated Idol.
• News Newsman (played by Steve Greene), a news anchor of the fictional Newstime series.
• Carl (played by Rafi Fine), a parody of members of Anonymous and 4chan
• Lab Tech 2 (voiced by Rafi Fine)
• Lab Tech Boss (voiced by Benny Fine)
• Christy Carlson Romano (played by herself)
• Hipster Metal (played by Shay Carl), Metal's replacement
• Hipster Techno (played by Hannah Hart), Techno's replacement
• Hipster Dubstep (played by Benny Fine), Dubstep's replacement
• Hipster Idol (played by Justine Ezarik), Idol's replacement
• Cops (played by Michael Gallagher and Lee Newton), the two police officers who arrested Metal's wife, Tina.

Episodes [edit]

MyMusic Weekly Channel Shows [edit]

MyMusic Live [edit]

MyMusic Live was an hour-long variety show hosted by the staff of MyMusic every Monday. The live show included interactive conversations with the characters and the viewers at home, as well as performances from real life bands, comedians and personalities. Guests included Rhett and Link, Luke Conard, Hannah Hart, Taryn Southern, So and So, Dakaboom, Tanya Burr, Driftless Pony Club and The Fu Music. This show was discontinued after 18 regular episodes and three non-live compilations and replaced with MyMusic Presents.

MyMusic News [edit]

MyMusic News was a weekly news show.^[14] Usually hosted by Scene, it covers several news topics that relate to music, musical artists and the billboard charts.^[15]

The Mosh [edit]

The Mosh was a show where 3-7 main characters of MyMusic respond to comments and questions from various social media websites, ask polls, and take suggestions from the audience to create a custom Spotify playlist.Also the creators alow any person whos question or answer will be entered to win a free T shirt from the merch store.^[2]

MyMusic Presents [edit]

MyMusic Presents was a show where one of the MyMusic staff members interview a musical artist that comes by the MyMusic office. The shows featured the musical guest performing, answering fan-submitted questions and interacting with the MyMusic staff.

Awards and recognition [edit]

References [edit]

External links [edit]

• MyMusicShow Youtube channel